This will allow exciting perspectives in product authentication, direct ordering and delivery, localized product information, and broader cross-platform support.Īnd while many of the new API updates on audio frameworks contain a wealth of new possibilities for developers and manufacturers, one of the features that caused some excitement is directly related with the Apple File System (APFS) and the availability of file management with cloud support on iOS 11. Previously Apple restricted the scope of its NFC implementation due to security concerns, which recent updates have addressed. By supporting the reading of NFC tags, iOS 11 promises to enable new important applications, especially in retail. One of those was the apparent support for NFC tags on Apple's mobile devices, coming with iOS 11 and watchOS 4. In terms of technologies and platforms, during WWDC17 we learned a few interesting things that might have significant implications on the development of audio products. Nothing was forgotten, including strategic announcements on those buzzwords that are currently motivating the industry and the markets, which are Virtual Reality, Augmented Reality, Artificial Intelligence, Machine Learning and, of course, Voice Personal Assistants, an area that Apple pioneered with its Siri platform. In quick succession, during more than 3 hours, Apple's executives made all the expected operating system update announcements for all current Apple platforms, revealing several mind-boggling implementations in software/hardware optimizations, graphics acceleration, adoption of new more efficient formats and codecs for video and photography, and updates on all APIs and SDKs. For a summary, click here or any of the pictures. The WWDC 2017 keynote was so full of content that even Tim Cook, Apple CEO, had to dispense with the usual corporate updates meant to guide investors.
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